I think the art of photography is an art of presence and saving.
Be so present as to appreciate every moment that presents to you, and save it from the unrelenting flow of time.
Giulia Fiorucci
About me
I was introduced to photography and travel at a very young age.
I remember that every year, a day would come when my maternal grandparents, Silvia and Pietro, would set off on a trip to some remote corner of the globe; upon their return, they would host an evening dedicated to viewing the photos from their journey.
Back then—in the early 2000s—people still used slide film, and we would watch the images projected onto a white sheet in the living room. I was fascinated (the little ing. inside me) by both the photos and the projector itself: a machine capable of transforming a tiny image on a semi-transparent slide, into such a massive picture, and doing so repeatedly as the slides cycled through one after another.
For that era, my grandparents were true adventurers: by the end of the 20th century, setting out from Ivrea (the Italian city that was home to Italian excellence, Olivetti), they had already visited places like Patagonia, Sudan, and China, and had toured all of Europe in a camper van.
My grandparents passed that passion on to my mother and her brother, Anna and Carlo, who in turn passed it on to me. For as long as I can remember, I’ve always owned a small camera—starting with compact film models.
It was through analog cameras that I developed my eye for photography: a roll of film held a maximum of 36 shots, so it was crucial to think carefully before pressing the shutter.
I learned to really consider the framing—moving 100 meters on foot, then shifting a meter to the right or two to the left before shooting—and to wait for the perfect moment, free from passersby, cars, or other distractions, or perhaps waiting for something specific to happen.
I lost interest in analog cameras for a few years after digital models hit the market; I couldn't stand the idea of not having access to the best quality available on the market.
But then, I was given my first digital camera when I was twenty—perhaps the most coveted gift of my life. From that point on, having reached an age where I could start traveling the world on my own, my passion was reignited; what you see on this page is the result of what followed: travel photos, captured while following in my family's footsteps.
I dedicate this project to my family, who first sparked this passion in me and then enabled me to nurture it.
To Pietro and Silvia, to Anna and Carlo, and to Marco, Andrea, and Sergio.
About Studio Fiora
Studio Fiora is born from the profound feeling stirred in me by a displayed photograph.
We could also attribute this to a family legacy, given that my grandfather Pietro used to hang photos of his travels in his home—though, unlike me, his great passion was portraiture - as well as my mom and uncle.
Actually, looking at the paternal side of the family, my father is a huge art enthusiast; his home is filled with artworks, much like my grandfather’s was with photographs.
But why hang a photograph, then?
Those who know me can attest that I have always had an innate passion for sharing the beautiful things I see, experience, and encounter with everyone around me.
And for me, a photograph is a way to share something that only I have seen: a color, a perspective, that the others saw with a different set of eyes.
Another reason is colors: my photos feature rich, saturated colors—much like the colors I want in the spaces I inhabit.
For these reasons, I hope my photos will be used to decorate the everyday spaces of those around me, bringing color and wonder into their lives.